The Get-Started Guide to M-Commerce and Mobile Technology - Softcover

Zilliox

 
9780814471302: The Get-Started Guide to M-Commerce and Mobile Technology
Softcover
ISBN 10: 0814471307 ISBN 13: 9780814471302
Publisher: McGraw-Hill Education, 2002

Synopsis

"PDAs, Internet phones, web pads - wireless is here in a big way. But just because potential customers have "unplugged" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend". ""The Get-Started Guide to M-Commerce" is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to "go mobile" to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like: evaluating multiple m-commerce options; adapting HTML for the possibilities and limitations of mobile device displays; creating HDTML and WAP pages; and, guaranteeing secure transactions and customer privacy and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move".

"synopsis" may belong to another edition of this title.

About the Author

Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant, and the author of The Get-Started Guide to E-Commerce (AMACOM: 0-8144-7117-X).

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill Education
Publication date
2002
Language
English
ISBN 10 
0814471307
ISBN 13 
9780814471302
Binding
Paperback
Number of pages
240