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Synopsis
In "Slave in a Box," M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a 'working grandmother.' The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a 'slave in a box' that conjured up romantic images of not only the food but also the social hierarchy of the plantation South.
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About the Author
M.M. Manring is an independent scholar living in Columbia, Missouri.
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Slave in A Box: The Strange Career of Aunt Jemima (The American South Series)
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University of Virginia Press, 1998
ISBN 10: 0813918111
ISBN 13: 9780813918112
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Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if youâre not satisfied with purchase please return item for full refund. Ships via media mail. Seller Inventory # OTV.0813918111.G
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Slave in a Box : The Strange Career of Aunt Jemima
Published by
University of Virginia Press, 1998
ISBN 10: 0813918111
ISBN 13: 9780813918112
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Softcover
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Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 6437978-75
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Slave in a Box
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Slave in a Box: Strange Career of Aunt Jemima
Published by
University of Virginia Press, 1998
ISBN 10: 0813918111
ISBN 13: 9780813918112
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Slave in a Box: The Strange Career of Aunt Jemima
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University of Virginia Press 1998-03, 1998
ISBN 10: 0813918111
ISBN 13: 9780813918112
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Slave in A Box: The Strange Career of Aunt Jemima (The American South Series)
Published by
University of Virginia Press, 1998
ISBN 10: 0813918111
ISBN 13: 9780813918112
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Softcover
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Slave in a Box: The Strange Career of Aunt Jemima
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Paperback. Condition: Brand New. illustrated edition. 210 pages. 9.00x6.25x0.75 inches. In Stock. This item is printed on demand. Seller Inventory # __0813918111
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Slave in A Box: The Strange Career of Aunt Jemima (The American South Series)
Published by
University of Virginia Press, 1998
ISBN 10: 0813918111
ISBN 13: 9780813918112
New
Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. This study addresses the question of why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology to Aunt Jemima's symbolic role in the Civil Rights movement. Series: American South Series. Num Pages: 221 pages, Illustrations, port. BIC Classification: 1KBB; HBTB; JFC; JFSL3; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 16. Weight in Grams: 354. . 1998. Paperback. . . . . Seller Inventory # V9780813918112
Quantity: 1 available
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Slave in a Box: Strange Career of Aunt Jemima
Published by
University of Virginia Press, 1998
ISBN 10: 0813918111
ISBN 13: 9780813918112
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 378. Seller Inventory # C9780813918112
Quantity: Over 20 available
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Slave in a Box (Paperback)
Published by
University of Virginia Press, Charlottesville, 1998
ISBN 10: 0813918111
ISBN 13: 9780813918112
New
Paperback
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct social phenomena, including racial oppression and class identity. In the early twentieth century, the mammy became immortalized as Aunt Jemima, the spokesperson for a line of ready-mixed breakfast products. Although Aunt Jemima has undergone many makeovers over the years, she apparently has not lost her commercial appeal; her face graces more than forty food products nationwide and she still resonates in some form for millions of Americans.In Slave in a Box, M.M. Manring addresses the vexing question of why the troubling figure of Aunt Jemima has endured in American culture. Manring traces the evolution of the mammy from her roots in the Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a "working grandmother." We learn how advertising entrepreneur James Webb Young, aided by celebrated illustrator N.C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a "slave in a box" that conjured up romantic images of not only the food but also the social hierarchy of the plantation South.The initial success of the Aunt Jemima brand, Manring reveals, was based on a variety of factors, from lingering attempts to reunite the country after the Civil War to marketing strategies around World War I. Her continued appeal in the late twentieth century is a more complex and disturbing phenomenon we may never fully understand. Manring suggests that by documenting Aunt Jemima's fascinating evolution, however, we can learn important lessons about our collective cultural identity. This study addresses the question of why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology to Aunt Jemima's symbolic role in the Civil Rights movement. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780813918112
Quantity: 1 available