Consumer Culture And Tv Programming (Critical Studies in Communication in the Cultural Industries) - Softcover

Andersen, Robin K

 
9780813315423: Consumer Culture And Tv Programming (Critical Studies in Communication in the Cultural Industries)
Softcover
ISBN 10: 0813315425 ISBN 13: 9780813315423
Publisher: Westview Press, 1995

Synopsis

To what extent does the advertising industry control what we see on TV? What is the political and cultural environment that provides for the phenomenon of the corporate shaping of the mass media?Robin Andersen addresses these questions, which ultimately intertwine with the very concept of democracy: How can citizens participate in political culture when the information they receive through their mass media is molded by corporate and commercial demands? She discusses and analyzes the impact of the consumer imperative on popular news and TV programs and talk shows, the psychology of consumer culture, the differing narratives of the 1992 presidential election, how representations of the Gulf War resembled advertisements, and the overall escalating commercial imperative of the mass media. Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravitythe steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television.

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About the Author

Robin Andersen is associate professor of communication at Fordham University.

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Publisher
Westview Press
Publication date
1995
Language
English
ISBN 10 
0813315425
ISBN 13 
9780813315423
Binding
Paperback
Edition number
1
Number of pages
324

Other Popular Editions of the Same Title

9780813315416: Consumer Culture And Tv Programming (Critical Studies in Communication and in the Cultural Industries)

Featured Edition

ISBN 10:  0813315417 ISBN 13:  9780813315416
Publisher: Routledge, 1995
Hardcover