Write to the Top: Writing for Corporate Success - Softcover

Dumaine, Deborah

Softcover

ISBN 10: 0812968980 ISBN 13: 9780812968989

Publisher: Random House Trade, 2004

Synopsis

The Write to the Top process helps you write clear, reader-centered documents that drive action and get results.

Productivity--it's vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale.

Quality--when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it's about? Do you know what you're supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process.

Put The Six Steps to Reader-Centered Writing(R) to work to help you

- sell your ideas or services more effectively
- write up to twice as fast and save time for your busy readers, too
- break through writer's block
- target your readers' needs
- demonstrate your leadership in writing
- design documents for visual impact and easier navigation
- improve your ability to think strategically, propose solutions, and speed up decision making

About this title

About the Author

Deborah Dumaine is a bestselling author and expert writer who has pioneered improvement in the quality of business writing. She is the founder of Better Communications and has been setting the standard for corporate writing, sharing her strategies in the book Business Communication. Dumaine received both her undergraduate and graduate degrees from Smith College.

From the Back Cover

Now reorganized into an easy-to-follow, six step approach to effective writing for every business communication format.

Edition details

• Publisher: Random House Trade
• Publication date: 2004
• Language: English
• ISBN 10: 0812968980
• ISBN 13: 9780812968989
• Binding: Paperback
• Edition number: 3
• Number of pages: 312