The author looks back over his celebrated exploits as one of the world's most unconventional business tycoons, from crash-landing his hot air balloon in the Algerian desert to signing the Sex Pistols to his record label. Reprint. 35,000 first printing.
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\Richard Branson, the founder and chairman of the Virgin Group of Companies, was born in 1950 and started his first business, a magazine called Student, when he was sixteen. Virgin began in 1970 as a mail-order record company and has since expanded into over a hundred businesses in areas as diverse as travel, entertainment, retailing, media, financial services, and publishing. He lives in London and Oxfordshire with his wife, Joan, and their children, Holly and Sam.
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