Items related to Strategic Business Design

Strategic Business Design - Hardcover

Slywotsky, Adrian J; Morrison, David J

 
9780812929003: Strategic Business Design

Synopsis

Reveals the profit-making strategies of ten of the world's greatest business personalities, showing how managers can beat the competition to the profit zone

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About the Author

ADRIAN J. SLYWOTZKY is the author of <i>Value Migration</i> and the coauthor of <i>The Profit Zone</i> and <i>Profit Patterns</i>. Mr. Slywotzky is a graduate of Harvard College and has an M.B.A. from the Harvard Business School and a J.D. from Harvard Law School. He is vice president of Mercer Management Consulting and was recently selected by <i>Industry Week</i> as one of the six most influential people in management. <br><br>DAVID J. MORRISON is the coauthor of <i>The Profit Zone</i> and <i>Profit Patterns</i>. A graduate of the U.S. Naval Academy, he also holds an engineering degree from Princeton and an M.B.A. from Harvard Business School. Mr. Morrison is vice chairman of Mercer Management Consulting and head of MercerDigital, the firm's e-commerce practice.<br><br><br>&l

From the Inside Flap

companies create sustained, superior profits year after year? Why are they always far ahead of competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? <br><br><b>The Profit Zone</b> provides the answers. It is an original and practical explanation of how and why high profit happens, revealing the strategies of twelve of today's great success stories--a group of companies and executives that have created over $700 billion in market value for their shareholders. More importantly, it shows the lessons that can be learned from the business design of these companies--adaptations that enabled them to always be several steps ahead of competitors in meeting customer priorities. Some examples:<br>The profit lessons any product company can learn from Jack Welch's "sell solution, not just the box" business design at GE.<br>How Nicholas Hayek's creation of low-end, profit

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