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Synopsis
Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, "Food Is Love" draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the "Ladies' Home Journal", "Good Housekeeping", "Ebony", and the "Saturday Evening Post". The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
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About the Author
Katherine J. Parkin teaches history at Monmouth University.
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Food Is Love : Advertising and Gender Roles in Modern America
Published by
University of Pennsylvania Press, 2006
ISBN 10: 0812239296
ISBN 13: 9780812239294
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 56388411-6
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Food Is Love: Advertising and Gender Roles in Modern America
Published by
University of Pennsylvania Press, Philadelphia, 2006
ISBN 10: 0812239296
ISBN 13: 9780812239294
Used
Hardcover
First Edition
Seller: About Books, Henderson, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Near Fine EXLIBRARY. Dust Jacket Condition: Near Fine dust jacket. NOT a library discard (illustrator). First Printing of the First Edition. Philadelphia: University of Pennsylvania Press, 2006. We have only this 1 but it is available to ship TODAY. Near Fine EXLIBRARY in a clear plastic sleeve-protected Near Fine dust jacket. NO chips. NO tears. NO creases. Sharp corners. Usual library indications including ink stamps on the edges of the text block. WITHDRAWN stamp on the front free endpaper. Text pages are clean, crisp and unmarked. Illustrated with print ad reproductions. List of chapter notes. Index. Bound in the original tan cloth. The dust jacket is protected by a clear plastic sleeve. The sleeve itself, but NOT the jacket, is attached to the pastedown endpapers -- front and rear. From GoodReads: 'Winner of the 2006 Emily Toth Award of the Popular Culture/American Culture Association. Looking at food ads from the twentieth and twenty-first centuries, describes how adveristing plays a role in defining gender roles." GoodReads rating: 3.42 stars. First Printing of the First Edition. Hardcover. Near Fine EXLIBRARY/Near Fine dust jacket. Illus. by NOT a library discard. 8vo. (vi), 296pp. Great Packaging, Fast Shipping. Seller Inventory # 032583
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Food Is Love: Advertising and Gender Roles in Modern America
Published by
University of Pennsylvania Press, Philadelphia, PA, 2006
ISBN 10: 0812239296
ISBN 13: 9780812239294
Used
Hardcover
First Edition
Seller: Conover Books, Martinsville, VA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. Ex-library with the usual library markings (if not for the library markings this copy would be graded in fine condition); overall a nice used copy! Very scarce and hard-to-find title! Tan cloth with black lettering on the spine. 296 informative and educational pages! Extremely rare and out-of-print FIRST EDITION! "Winner of the 2006 Emily Toth Award of the Popular Culture/American Culture Association. Looking at food ads from the twentieth and twenty-first centuries, describes how advertising plays a role in defining gender roles.". Seller Inventory # 050592
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Food Is Love: Advertising and Gender Roles in Modern America
Published by
University of Pennsylvania Press, 2006
ISBN 10: 0812239296
ISBN 13: 9780812239294
Used
Hardcover
Seller: A Squared Books (Don Dewhirst), South Lyon, MI, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. 2006; tan cloth covers in illustrated dust jacket; brodart cover over jacket; flaps are taped to boards; Ex library with typical stamps and markings; text pages are clean; 296 pages; 8vo, 7 3/4" - 9 3/4" Tall. Seller Inventory # SKU1096243
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Food Is Love: Advertising and Gender Roles in Modern America Parkin, Katherine J.
Published by
University of Pennsylvania Press, 2006
ISBN 10: 0812239296
ISBN 13: 9780812239294
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Seller: Mercantile Books, Columbus, OH, U.S.A.
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hardcover. Condition: Very Good. Hardcover in Dust Jacket. Pages celan, crisp, unmarked. Cover and Jacket have light wear, with several small dim spots reverse side of Jacket. Shipped promptly with Tracking. HC6-6. Seller Inventory # B5-1ASQ-3KHW
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FOOD IS LOVE Advertising and Gender Roles in Modern America
Published by
University of Pennsylvania Press, 2006
ISBN 10: 0812239296
ISBN 13: 9780812239294
Used
Hardcover
First Edition
Signed
Seller: The Story Shop, Elwood, IN, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine dust. First Edition. The dustjacket is now protected in a new, removable mylar sleeve. ; SIGNED by the author with an inscription. ; 8vo 8" - 9" tall; 304 pages. Seller Inventory # 26546