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Synopsis
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.
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About the Author
Christie Koontz is a faculty member at the School of Library and Information Studies at Florida State University. She has taught nonprofit marketing for twenty years, serving on state, national and international association marketing committees Lorri Mon is associate professor at Florida State University’s iSchool. She teaches and conducts research on social media and emerging digital technologies in libraries, nonprofits, education and e-government.
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Published by
Bloomsbury Publishing Plc, 2014
ISBN 10: 081089081X
ISBN 13: 9780810890817
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Good. Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Seller Inventory # 00107982970
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Published by
Rowman & Littlefield Publishers, 2014
ISBN 10: 081089081X
ISBN 13: 9780810890817
Used
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Published by
Rowman & Littlefield Publishers, 2014
ISBN 10: 081089081X
ISBN 13: 9780810890817
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Published by
Bloomsbury Publishing Plc, 2014
ISBN 10: 081089081X
ISBN 13: 9780810890817
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condition: Good. Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Seller Inventory # CIN081089081XG
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Marketing and Social Media : A Guide for Libraries, Archives, and Museums
Published by
Rowman & Littlefield Publishers, Incorporated, 2014
ISBN 10: 081089081X
ISBN 13: 9780810890817
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Marketing and Social Media : A Guide for Libraries, Archives, and Museums
Published by
Rowman & Littlefield Publishers, Incorporated, 2014
ISBN 10: 081089081X
ISBN 13: 9780810890817
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Published by
Rowman & Littlefield Publishers, 2014
ISBN 10: 081089081X
ISBN 13: 9780810890817
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Marketing and Social Media : A Guide for Libraries, Archives, and Museums
Published by
Rowman & Littlefield Publishers, Incorporated, 2014
ISBN 10: 081089081X
ISBN 13: 9780810890817
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums
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