Synopsis
The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals—an authoritative discussion of issues combining a review of previous writings with the authors 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic.
Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.
"synopsis" may belong to another edition of this title.
About the Author
Douglas Berdie, Ph.D., is President of Consumer Review Systems, Inc.
John F. Anderson, Ph.D., and Marsha A. Niebuhr are President and Vice President of Anderson, Niebuhr & Associates, Inc., a firm specializing in marketing and survey research. All three authors live in St. Paul, Minnesota.
"About this title" may belong to another edition of this title.
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Questionnaires : Design and Use
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ISBN 10: 0810818841
ISBN 13: 9780810818842
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Questionnaires
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Bloomsbury Publishing (UK), 1992
ISBN 10: 0810818841
ISBN 13: 9780810818842
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