Development as Communication: A Perspective on India - Hardcover

Uma Narula (author)|W. Barnett Pearce (author)

Hardcover

ISBN 10: 0809312239 ISBN 13: 9780809312238

Publisher: Southern Illinois University Press, 1986

Synopsis

This book applies a systematic communication theory to the 30-plus years of development experience in India.

Never before has development been treated from a communication perspective. This perspective demonstrates that the role of communication in development is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved.

The empirical data describe patterns of social realities, actions, and commu­nication networks among planners, con­tact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India.

This study is practical as well as theoretical. The authors show how the theory of the "coordinated management of meaning" applies to large-scale social interactions. They also offer specific recommendations for Indian development planners.

About this title

About the Author

Uma Narula is Research Officer at the Indian Institute of Mass Communica­tion.

W. Barnett Pearce chairs the Depart­ment of Communication Studies at the University of Massachusetts.

Edition details

• Publisher: Southern Illinois University Press
• Publication date: 1986
• Language: English
• ISBN 10: 0809312239
• ISBN 13: 9780809312238
• Binding: Hardcover
• Number of pages: 256