"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book-one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.
Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.
What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic-a lesson in clairvoyance that is more relevant now than ever.
"synopsis" may belong to another edition of this title.
Roland Barthes changed the way a generation read. A cultural commentator before his time, his careful if playful analysis of texts revolutionised the way we comprehend cultural products. Both critic and literary essayist, his writings continue to provoke. His best known work includes Mythologies, Camera Lucida, Image-Music-Text, The Empire of Signs, A Lover's Discourse, Writing Degree Zero, S/Z and The Fashion System.
Translated by Andy Stafford, Senior Lecturer in French Studies, University of Leeds and edited by Andy Stafford and Michael Carter, Department of Art History and Theory, University of Sydney. Roland Barthes (1915-1980) was a major French writer, literary theorist and critic of French culture and society.Richard Howard teaches in the School of the Arts at Columbia University, USA. He has also translated works by Barthes, Foucault and Todorov.
"About this title" may belong to another edition of this title.
Seller: Aspen Book Co., Denver, CO, U.S.A.
Condition: acceptable. It's been through some chapters of life! Expect visible wearâ"creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history. Seller Inventory # PKV.0809071940.A
Seller: New Legacy Books, Annandale, NJ, U.S.A.
paperback. Condition: Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Seller Inventory # mon0000125567
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Fair. Second. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0809071940-7-1
Seller: BookOutlet, Jefferson City, TN, U.S.A.
Paperback. Condition: New. Paperback. Publisher overstock, may contain remainder mark on edge. Seller Inventory # 9780809071944B
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_473924450
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_471881990
Seller: Magers and Quinn Booksellers, Minneapolis, MN, U.S.A.
paperback. Condition: Very Good. May have light to moderate shelf wear and/or a remainder mark. Complete. Clean pages. Seller Inventory # 868405
Seller: Rose City Books, Portland, OR, U.S.A.
Soft cover. Condition: Very Good. No Jacket. 2nd Edition. Secure binding with clean pages and mild cover wear with a top edge surface crease to the rear. Softcover book with 288 pages. Size: 8vo - over 7¾ - 9¾" tall. Book. Seller Inventory # 111029403
Seller: Roundabout Books, Greenfield, MA, U.S.A.
paperback. Condition: Very Good. Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Seller Inventory # 1741744
Seller: Isle of Books, Bozeman, MT, U.S.A.
Paper Back. Condition: Very Good. Seller Inventory # 412418