Interviewing Procedures: A Manual for Survey Interviewers - Softcover

Adams, J. Stacy

Softcover

ISBN 10: 080787812X ISBN 13: 9780807878125

Publisher: The University of North Carolina Press, 2011

Synopsis

This is a concise and practical manual of instruction for the guidance and training of interviewers gathering data for all types of surveys. It clearly presents specific principles and techniques for interviewing, area probability sampling, and recognizing forms of interviewer bias. A useful glossary of terms is provided. The book is intended primarily for college and university research groups and for courses dealing with public opinion and marketing research.

Originally published in 1958.

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Edition details

• Publisher: The University of North Carolina Press
• Publication date: 2011
• Language: English
• ISBN 10: 080787812X
• ISBN 13: 9780807878125
• Binding: Paperback
• Number of pages: 64