You Can Hype Anything: Creative Tactics and Advice for Anyone with a Product, Business, or Talent to Promote - Softcover

Pinskey, Raleigh

 
9780806516301: You Can Hype Anything: Creative Tactics and Advice for Anyone with a Product, Business, or Talent to Promote
Softcover
ISBN 10: 0806516305 ISBN 13: 9780806516301
Publisher: Kensington Publishing Corp., 1998

Synopsis

All business and organizations-- large or small-- need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals.

Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity-- from launching campaigns to handling interviews... from free PR to the dos and don'ts of visual materials.

More than just a step-by-step guide, "You Can Hype Anything"provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, this insider's guide to the publicity game is a must for everyone with a business, talent, event or product to promote... and sell!

"synopsis" may belong to another edition of this title.

From the Back Cover

All business and organizations-- large or small-- need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals.

Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity-- from launching campaigns to handling interviews... from free PR to the dos and don'ts of visual materials.

More than just a step-by-step guide, "You Can Hype Anything"provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, this insider's guide to the publicity game is a must for everyone with a business, talent, event or product to promote... and sell!

"About this title" may belong to another edition of this title.

Publisher
Kensington Publishing Corp.
Publication date
1998
Language
English
ISBN 10 
0806516305
ISBN 13 
9780806516301
Binding
Paperback
Number of pages
184