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Synopsis
Profiles twelve American companies with a social conscience, including Patagonia, Esprit, and Ben & Jerry's
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From the Author
Corporate social responsibility remains a vital concept.
The concept of social responsibility in business today makes as much sense, and is arguably even more necessary, than it was in 1990 when Mary and I began writing this book. Likewise, the book's premise -- that you *can* treat customers and employees and your community with repect and still make a profit -- remains just as true as on the day we first wrote it.
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Companies With a Conscience: Intimate Portraits of Twelve Firms That Make a Difference
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Companies With a Conscience: Intimate Portraits of Twelve Firms That Make a Difference
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