Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series) - Softcover

 
9780805847796: Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)
Softcover
ISBN 10: 0805847790 ISBN 13: 9780805847796
Publisher: Psychology Press, 2003

Synopsis

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

  • a religious studies scholar talks about the media representation of ritual;
  • communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
  • a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
  • a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

"synopsis" may belong to another edition of this title.

About the Author

Cele C. Otnes, Tina M. Lowrey

"About this title" may belong to another edition of this title.

Publisher
Psychology Press
Publication date
2003
Language
English
ISBN 10 
0805847790
ISBN 13 
9780805847796
Binding
Paperback
Edition number
1
Number of pages
360
Editor
Otnes Cele C., Lowrey Tina M.

Other Popular Editions of the Same Title

9780805842043: Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)

Featured Edition

ISBN 10:  0805842047 ISBN 13:  9780805842043
Publisher: Psychology Press, 2003
Hardcover