The Handbook of Attitudes - Softcover

 
9780805844931: The Handbook of Attitudes

Synopsis

This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.

"synopsis" may belong to another edition of this title.

Synopsis

The Handbook of Attitudes presents a detailed analysis of attitudes in relation to important psychological constructs - particularly affect, beliefs, and behavior - as well as the processes and individual differences that relate to attitudes, communication, and social influence. It is divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications. It also features an innovative chapter on implicit versus explicit attitudes. This handbook reviews what we know, as well as what we do not know, with the hope of motivating students to conduct additional research in this fascinating area. With contributions from the top specialists from various countries and diverse theoretical backgrounds, this handbook features unique collaborations between researchers, some who have never before worked together. The contributors faced the challenge of covering broad territory, which often extended well beyond their current interests.

Every writer was encouraged to work from as unbiased a perspective as possible. In exercising this philosophy, an overarching point of view is instilled, one that recognizes and respects the validity of various different approaches. A "must have" reference for scholars and researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, The Handbook of Attitudes will also serve as an excellent reference tool for advanced courses on attitudes in a variety of departments including psychology, marketing, political science, health behavior, communication, and other applied disciplines.

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Other Popular Editions of the Same Title

9780805844924: The Handbook of Attitudes

Featured Edition

ISBN 10:  0805844929 ISBN 13:  9780805844924
Publisher: Psychology Press, 2005
Hardcover