Global and Multinational Advertising - Softcover

 
9780805813951: Global and Multinational Advertising
Softcover
ISBN 10: 0805813950 ISBN 13: 9780805813951
Publisher: Psychology Press, 1994

Synopsis

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

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About the Author

Englis, Basil G.

"About this title" may belong to another edition of this title.

Publisher
Psychology Press
Publication date
1994
Language
English
ISBN 10 
0805813950
ISBN 13 
9780805813951
Binding
Paperback
Edition number
1
Number of pages
278
Editor
Englis Basil G.

Other Popular Editions of the Same Title

9781138180635: Global and Multinational Advertising

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ISBN 10:  1138180637 ISBN 13:  9781138180635
Publisher: Psychology Press, 2017
Hardcover