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Integrated Communication: Synergy of Persuasive Voices (Advertising and Consumer Psychology) - Hardcover
Synopsis
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
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About the Author
Esther Thorson, Jeri Moore
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Integrated Communication : Synergy of Persuasive Voices
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Integrated Communication : Synergy of Persuasive Voices
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Integrated Communication: Synergy of Persuasive Voices
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Lawrence Erlbaum Associates, 1996
ISBN 10: 0805813918
ISBN 13: 9780805813913
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Integrated Communication: Synergy of Persuasive Voices (Advertising and Consumer Psychology)
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Integrated Communication: Synergy of Persuasive Voices (Advertising and Consumer Psychology)
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Integrated Communication: Synergy of Persuasive Voices (Advertising & Consumer Psychology)
Published by
Psychology Press 1996-02-12, 1996
ISBN 10: 0805813918
ISBN 13: 9780805813913
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Integrated Communication: Synergy of Persuasive Voices (Advertising and Consumer Psychology)
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