Global and Multi-national Advertising (Advertising & Consumer Psychology)

Englis, Basil G.

ISBN 10: 0805811370 ISBN 13: 9780805811377

Publisher: Lawrence Erlbaum Associates Inc, 1994

Synopsis

Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.

Edition details

• Publisher: Lawrence Erlbaum Associates Inc
• Publication date: 1994
• Language: English
• ISBN 10: 0805811370
• ISBN 13: 9780805811377
• Binding: Loose Leaf
• Number of pages: 264