Global and Multi-national Advertising (Advertising & Consumer Psychology)

Englis, Basil G.

 
9780805811377: Global and Multi-national Advertising (Advertising & Consumer Psychology)
ISBN 10: 0805811370 ISBN 13: 9780805811377
Publisher: Lawrence Erlbaum Associates Inc, 1994

Synopsis

Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.

"synopsis" may belong to another edition of this title.

Publisher
Lawrence Erlbaum Associates Inc
Publication date
1994
Language
English
ISBN 10 
0805811370
ISBN 13 
9780805811377
Binding
Loose Leaf
Number of pages
264

Other Popular Editions of the Same Title

9780805813951: Global and Multinational Advertising

Featured Edition

ISBN 10:  0805813950 ISBN 13:  9780805813951
Publisher: Psychology Press, 1994
Softcover