Planning, Implementing, and Evaluating Health Promotion Programs: A Primer - Softcover

McKenzie, James F.; Neiger, Brad L.; Smeltzer, Jan L.

Softcover

ISBN 10: 0805360107 ISBN 13: 9780805360103

Publisher: Pearson, 2004

Synopsis

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides health education students with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fourth Edition features updated information throughout, including expanded discussions of topics such as measures, measurement, data collection and data sampling, intervention theories, and evaluation techniques. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

About this title

About the Author

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.

 

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

 

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.

Edition details

• Publisher: Pearson
• Publication date: 2004
• Language: English
• ISBN 10: 0805360107
• ISBN 13: 9780805360103
• Binding: Paperback
• Edition number: 4
• Number of pages: 432