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Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan - Softcover

Czinkota, Michael R.; Woronoff, Jon

 
9780804818995: Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan

Synopsis

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

"synopsis" may belong to another edition of this title.

Synopsis

Designed for marketing managers, trade negotiators and policymakers, market researchers and export managers, this is a reference work for any would be exporter. It includes both American and European case studies and provides the information companies need to understand in order to break into Japan's markets. The authors provide a review of the Japanese marketing and distribution system necessary for foreign companies to compete in the Japanese marketplace and to increase exports to Japan.

"About this title" may belong to another edition of this title.