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Synopsis
Important aspects in the reformulation of the theory and practice of development communication are set out in this volume. It examines such issues as inequality, dependency, development indicators, participatory approaches, message effectiveness, and the interface and use of traditional media and modern communication technologies. The contributors conclude that development communication has to play a wider role in bringing about greater participation from people affected by development decisions.
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About the Author
Shirley A White is Professor Emeritus within the Department of Communication at Cornell University. She has also served as Associate Director of the Cooperative Extension for Cornell University and Chairman of the Department of Extension Home Economics, Kansas State University.
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Perspectives on Development Communication
Published by
SAGE Publications Pvt. Ltd, 1994
ISBN 10: 0803991339
ISBN 13: 9780803991330
Used
Softcover
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