Designing Messages for Development Communication: An Audience Participation-Based Approach (Communication and Human Values) - Softcover

Mody, Bella M.

Softcover

ISBN 10: 0803991061 ISBN 13: 9780803991064

Publisher: SAGE Publications Pvt. Ltd, 1991

Synopsis

This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers.

Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.

About this title

About the Author

Bella Mody (Ph.D., Gujarat University; M.A., University of Pennsylvania; B.A. Ranchi University) served as chair of the International and Development Communication Division of ICA from 1999 to 2001 and is a consultant to international and nongovernmental organizations. Her research interests include international media, communication technology application in developing countries, and gender, ethnicity, and class.

Edition details

• Publisher: SAGE Publications Pvt. Ltd
• Publication date: 1991
• Language: English
• ISBN 10: 0803991061
• ISBN 13: 9780803991064
• Binding: Paperback
• Edition number: 1
• Number of pages: 212