Based on worked-through examples and student exercises, David Silverman′s critical text spans the range of different approaches within the qualitative tradition. The author considers the relations between qualitative and quantitative methods in social research and the strengths of specific methodologies.
In particular, the book focuses on: issues of observation, analysis and validity in qualitative research; the theoretical underpinnings, methodological consequences and practical applicability of major traditions of qualitative research, including ethnography, symbolic interactionism, conversation analysis and ethnomethodology; the centrality of language as the medium of communication of the subjects of qualitative research, and the ways in which such communication can be studied - through the analysis of interviews, texts and transcripts.
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David Silverman trained as a sociologist at the London School of Economics and the University of California, Los Angeles. He taught for 32 years at Goldsmiths, University of London. He is interested in conversation and discourse analysis and he has researched medical consultations and HIV-test counselling.
He is the author of Interpreting Qualitative Data (Seventh Edition, 2024) and A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research (Second Edition, 2013). He is also the editor of Qualitative Research (Sixth Edition, 2026) and the Sage series, Introducing Qualitative Methods. In recent years, he has offered short, hands-on workshops in qualitative research for research students and faculty at universities in Europe, Asia, Africa and Australia.
Now retired from full-time work, David aims to watch one hundred days of cricket a year. He also enjoys voluntary work in an old people’s home where he sings with residents with dementia and strokes.
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