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Synopsis
This textbook considers international business as a multifaceted, global activity rather than as the exploitation of markets by a single country, usually the USA. In this context, the 13 chapters cover international business comprehensively and in a manner relevant to students. Each chapter concludes with a "box", which extracts from popular business analyses (for example, "Time" and "The Economist") to help the student relate public information to business opportunity. A considerable effort has been made to include areas which receive little or no treatment in traditional textbooks such as: historical and cultural context of international business dealings; international and regional trade agreements; differing accounting, taxation and legal systems; developing countries; the international debt crisis; newly industrialized countries; Japan. The intense re-alignment of nations and economic policies since the fall of the Berlin Wall is fully reflected in the book.
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The Global Business Environment: An Introduction
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