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ASIN: 0803977859 Product Name: Mass Communication Theory An Introduction Product ID: 9780803977853
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About the Author:
Synopsis:
Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.
The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date1994
- ISBN 10 0803977859
- ISBN 13 9780803977853
- BindingPaperback
- Edition number3
- Number of pages448
- Rating
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Mass Communication Theory An Introduction
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SAGE Publications Ltd
(1994)
ISBN 10: 0803977859
ISBN 13: 9780803977853
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Book Description Softcover. Condition: New. 3rd. The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole. Seller Inventory # DADAX0803977859
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