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Synopsis
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual
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About the Author
Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: The Visual Rhetoric of Social-Cause Photography (Visual Communication Quarterly, 2012), Visual Literacy in the Digital Age (Review of Communication, 2012), and How to Make Money from Subliminal Advertising and Motivation Research (International Journal of Communication, 2013). He was the recipient of the National Communication Association′s 1996 Diamond Anniversary Book Award for "Visual Literacy: Image, Mind, and Reality" (Westview Press). His film "The Harmful Effects of Violent Movies," a satirical portrait of academic research, was nominated as Best Feature Film at the International Film Festival of England in 2008.
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Visual Persuasion: The Role of Images in Advertising
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Visual Persuasion: The Role of Images in Advertising
Published by
SAGE Publications, Inc (edition 1), 1996
ISBN 10: 0803972466
ISBN 13: 9780803972469
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Visual Persuasion : The Role of Images in Advertising
Published by
SAGE Publications, Incorporated, 1996
ISBN 10: 0803972466
ISBN 13: 9780803972469
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Visual Persuasion : The Role of Images in Advertising
Published by
SAGE Publications, Incorporated, 1996
ISBN 10: 0803972466
ISBN 13: 9780803972469
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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Visual Persuasion : The Role of Images in Advertising
Published by
SAGE Publications, Incorporated, 1996
ISBN 10: 0803972466
ISBN 13: 9780803972469
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP81217767
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Visual Persuasion : The Role of Images in Advertising
Published by
SAGE Publications, Incorporated, 1996
ISBN 10: 0803972466
ISBN 13: 9780803972469
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP76509138
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Visual Persuasion: The Role of Images in Advertising
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Visual Persuasion: The Role of Images in Advertising
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Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15. Seller Inventory # G0803972466I4N10
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