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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research) - Softcover
Synopsis
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and/or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
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Audiencemaking : How the Media Create the Audience
Published by
SAGE Publications, Incorporated, 1994
ISBN 10: 0803946260
ISBN 13: 9780803946262
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Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18673668-6
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Audiencemaking: How the Media Create the Audience
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0803946260. Seller Inventory # 9726843
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Audiencemaking: How the Media Create the Audience
Published by
Thousand Oaks, California, U.S.A.: Sage Pubns, 1994
ISBN 10: 0803946260
ISBN 13: 9780803946262
Used
Soft cover
Seller: Bingo Books 2, Vancouver, WA, U.S.A.
Seller rating 4 out of 5 stars
Soft cover. Condition: Near Fine. soft cover in near fine condition. Seller Inventory # 31770
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Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research)
Seller: GoldBooks, Denver, CO, U.S.A.
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Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 39E33_56_0803946260