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Analyzing Visual Data: 24 (Qualitative Research Methods) - Softcover

Michael Ball; Gregory Smith

 
9780803934351: Analyzing Visual Data: 24 (Qualitative Research Methods)
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ISBN 10: 0803934351 ISBN 13: 9780803934351
Publisher: SAGE Publications, Inc, 1992
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This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.

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  • PublisherSAGE Publications, Inc
  • Publication date1992
  • ISBN 10 0803934351
  • ISBN 13 9780803934351
  • BindingPaperback
  • Edition number1
  • Number of pages108
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