Synopsis
The authors of this groundbreaking work argue that traditional theories of the media -- which locate the site of media effects in the individual and the source of those effects in the content -- provide inadequate explanations of our modern mediated society. In Mediated Communication they propose an alternative Accomodation Theory which describes the interpenetration of three elements: media, texts and our daily lives.
The authors present a wide overview of the nature of communication and its social action, the media industry and the contexts of reception. They explore current theories on the notion of effect, present methodologies which generate evidence for these explanations, and show how theory and method come together to produce the knowledge claims that are known as the effects of the media. This volume views life as a construction between self and others, and advances a provocative social action framework for thinking about media effects.
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About the Author
James A. Anderson, Ph.D. (University of Iowa), Professor of Communication and Director of the Center for Communication and Community in the Department of Communication at the University of Utah. He is the author/co-author/editor of 17 books. His more than 100 chapters, articles, and research monographs are in the areas of family studies, cultural studies, media literacy, organizational studies, communicative ethics, methodology, and epistemology. Professor Anderson has been recognized as a “Master Teacher” by the Western States Communication Association and was recently given the Distinguished Scholar Award by the Broadcast Education Association. He is a Fellow of the International Communication Association. He is an active consultant in university administration, distance learning, and applied technology.
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Mediated Communication: A Social Action Perspective (Current Communication)
Seller: Mythos Center Books, Frontenac, MN, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Used: Very Good. NOT an ex-library copy. Very good hardcover with good dust jacket. Binding is in excellent condition - tight, sturdy, and square. Dust jacket has some wear/edgewear. Text is unmarked, clean and crisp; boards in very good condition. Seller Inventory # 68656