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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences) - Softcover
Book 55 of 194: Quantitative Applications in the Social Sciences
Synopsis
Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.
"synopsis" may belong to another edition of this title.
From the Back Cover
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.
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Analyzing Decision Making : Metric Conjoint Analysis
Published by
SAGE Publications, Incorporated, 1988
ISBN 10: 0803927576
ISBN 13: 9780803927575
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Analyzing Decision Making: Metric Conjoint Analysis
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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)
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Analyzing Decision Making: Metric Conjoint Analysis
Published by
Sage, Thousand Oaks, California, U.S.A., 1988
ISBN 10: 0803927576
ISBN 13: 9780803927575
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Analyzing Decision Making: Metric Conjoint Analysis
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Paperback. Condition: Very Good. Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations. Seller Inventory # CIN0803927576VG
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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)
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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)
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Analyzing Decision Making : Metric Conjoint Analysis
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Analyzing Decision Making: Metric Conjoint Analysis (Paperback or Softback)
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Sage Publications, Inc 3/1/1988, 1988
ISBN 10: 0803927576
ISBN 13: 9780803927575
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Paperback or Softback. Condition: New. Analyzing Decision Making: Metric Conjoint Analysis. Book. Seller Inventory # BBS-9780803927575