Survey Research Methods (Applied Social Research Methods) - Hardcover

Floyd J. Fowler

Hardcover

ISBN 10: 0803923473 ISBN 13: 9780803923478

Publisher: SAGE Publications, Inc, 1984

Synopsis

Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new Third Edition presents the latest methodological knowledge on survey research. New to this edition is coverage of:

· Improved techniques for evaluating survey questions

· The latest options available to researchers in using the computer and the internet for surveys

· Recent methodological findings to enhance survey research

With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey-and how much confidence to place in the reported results based on this relationship.

About this title

Review

"The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction."--Joseph Kush "Even students with very little background in research methods can follow this text easily."--Candan Duran-Aydintug "[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." --Claudette Peterson "The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey."--Gilbert Jacobs

About the Author

Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 1984
• Language: English
• ISBN 10: 0803923473
• ISBN 13: 9780803923478
• Binding: Hardcover
• Edition number: 1
• Number of pages: 155