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This volume focuses on the secondary research process to provide an introduction to locating, using, evaluating, and integrating already published data -- with an emphasis on material that is useful for the most common applications. With its sample exercises it is extremely practical, providing a justification for 'cheap research' -- research conducted without the need for new data collection.
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David W. Stewart, Ph.D. is President’s Professor of Marketing and Law at Loyola Marymount University and the current editor of the Journal of Public Policy and Marketing Dr. Stewart has previously served as a member of the faculty of the Owen Graduate School of Management at Vanderbilt University, the Marshall School of Business at the University of Southern California, and the University of California, Riverside. In addition to his responsibilities as a faculty member Dr. Stewart has served in a number administrative roles in higher education. He is a past editor of both the Journal of Marketing and the Journal of the Academy of Marketing Science. He has served on the Board of Governors of the Academy of Marketing Science and as Vice President, Finance and a member of the Board of Directors of the American Marketing Association. He has also served on the Board of the AMA Foundation. He is a past-president of the Academic Council of the American Marketing Association, a past chairman of the Section on Statistics in Marketing of the American Statistical Association, a past president of the Society for Consumer Psychology and a Fellow of both the American Psychological Association and the Association for Psychological Science. He is also a former member and past-chairman of the United States Census Bureau's Advisory Committee of Professional Associations.
Dr. Stewart has authored or co-authored more than 250 publications and eight books. Dr. Stewart’s research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the collection and analysis of marketing data. His research and commentary are frequently featured in the business and popular press. A native of Baton Rouge, Louisiana, Professor Stewart received his B. A. from the Northeast Louisiana University (now the University of Louisiana at Monroe) and his M. A. and Ph.D. in psychology from Baylor University.
In 2007, Dr. Stewart was awarded the Elsevier Distinguished Marketing Scholar Award by the Society for Marketing Advances and in 2006, Dr. Stewart was honored by the Academy of Marketing Science with the Cutco/Vector Distinguished Educator Award for lifetime contributions to marketing. In 2005, he received the Omicron Delta Kappa Men of Merit Award from his alma mater, Baylor University. Professor Stewart has also been honored for innovation in teaching by the Decision Sciences Institute and he was a member of a four-person faculty team honored by the U.S. Distance Learning Association for the “Best Distance Learning Program 1996 -- Continuing Education” in 1996. In 1998, he received the American Academy of Advertising Award for Outstanding Contribution to Advertising Research for his long-term contributions to research in advertising. His paper on warning messages was named the best paper published in the Journal of Public Policy and Marketing during 1992-94 and, he was recipient of the American Academy of Advertising Award for best paper in the Journal of Advertising in 1989. In 1988 he was Marketing Science Institute Visiting Scholar at the General Motors Corporation. He was been included in Who’s Who in America, Who's Who of the World, Who’s Who in American Education, and Who's Who in Advertising.
Professor Stewart's experience includes work as a manager of research for Needham, Harper, and Steers Advertising, Chicago (now DDB) and consulting projects for a wide range of organizations. Among the organizations for which Dr. Stewart has consulted are Hewlett Packard, Agilent Technologies, the Coca-Cola Company, Hughes, NCR, Texas Instruments, IBM, Intel, Cadence Design Systems, Century 21 Real Estate, Samsung, American Home Products, Visa Services, Xerox, the U. S. Census Bureau and the United States Federal Trade Commission, among others. He has served as an expert witness before the Federal Trade Commission, in United States Federal Court, and in State Courts in cases involving deceptive advertising claims and unfair business practices, in matters related to trademarks and intellectual property, and in anti-trust actions. Professor Stewart has delivered executive education programs throughout the United States and in twenty other nations on four continents.
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Book Description SAGE Publications, Incorporated. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0803923392I4N00
Book Description Sage Publications, Inc, 1984. Paperback. Condition: Good. Seller Inventory # SONG0803923392
Book Description Thousand Oaks, California, U.S.A.: Sage Pubns, 1984. Soft cover. Condition: Very Good. trade paperback in very good+ condition. Seller Inventory # 123675
Book Description SAGE Publications, Inc, 1984. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:0803923392. Seller Inventory # 6611019
Book Description Beverly Hills: Sage Publications, 1984, 1984. Trade paperback, first edition, 135pp includes references, and author and subject indices. Clean and tight - a very good copy. 197 grams. Sage - a consistent leader in publications on social research methods. All books in stock and available for immediate shipment from Winnipeg, Manitoba. Seller Inventory # 20025
Book Description Beverly Hills - London - New Delhi, Sage Publications, 1984. soft cover. Condition: Gut. 133 pp. library marking ISBN 0803923392 Sprache: Deutsch. Seller Inventory # 47041
Book Description SAGE Publications Inc, 1984. Condition: Gebraucht. Gebraucht - Sehr gut Gebrauchtbuch. Taschenbuch. Umschlag etwas berieben. Kanten etwas bestoßen. Sonst sehr schöne Erhaltung. - This volume focuses on the secondary research process to provide an introduction to locating, using, evaluating, and integrating already published data -- with an emphasis on material that is useful for the most common applications. With its sample exercises it is extremely practical, providing a justification for 'cheap research' 135 pp. Englisch. Seller Inventory # INF1000011285