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Methods for Intercultural Communication Research (International and Intercultural Communication Annual) - Softcover
Synopsis
The methodology behind intercultural communication research has been largely neglected by scholars of intercultural communication. The aim of this volume is to advance the study of intercultural communication and move away from the current abstract stage of development. The editors have collected contributions which examine the skills necessary to have a firm grounding in general methodological issues, research techniques, statistics, methods for doing comparative sociology, and methods of traditional anthropology. Essays also deal with problems arising from such research, and the sociology of knowledge of intercultural communication as opposed to cross-cultural communication.
`Two features make this volume exceptional. First...this is the only volume that explores research methodologies in intercultural communication. Second...(this book) provides a balanced presentation of both quantitative and qualitative research approaches...this is an extremely valuable resource for anyone interested in intercultural communication. For those wanting to do research in this field, this volume is a mandatory reading.' -- International Journal of Intercultural Relations, Vol 8, 1984
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About the Author
William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.
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- PublisherSAGE Publications, Inc
- Publication date1984
- ISBN 10 0803922620
- ISBN 13 9780803922624
- BindingPaperback
- Edition number1
- Number of pages238
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