Semiotic Insights: The Data Do the Talking (Toronto Studies in Semiotics and Communication) - Hardcover

Rauch, Irmengard

Hardcover

ISBN 10: 080204705X ISBN 13: 9780802047052

Publisher: University of Toronto Press, 1999

Synopsis

This collection of articles by Irmengard Rauch, a widely known and respected scholar of semiotics and linguistics, provides a lucid narrative on the nature of both subjects, revealing their symbiotic relationship through concrete, data-based application.

Rauch shows, with many practical examples, how to conduct semiotic analyses of language, narrative, texts, and discourse. In Part One, Semiotic Insights, she introduces the reader to the fundamental tenets and metatheory of the fields of linguistics and semiotics. She explores the multifaceted cooperation and tension between them, their shared threads and subthemes, the role of language in both, the tools of each discipline, and their relationship to other disciplines, especially biology and medicine. In Part Two, The Data Do the Talking, hard linguistic data are exposed and analysed within the semiotic paradigm. Using well-proven linguistic tools, Rauch's semiotic method lends insight into the dynamics of how language changes and grows.

About this title

About the Author

Irmengard Rauch is Professor of Germanic Linguistics, University of California, Berkeley.

From the Back Cover

'Semiotic Insights is a veritable vade mecum on semiotic method that brings together the insights of the expert analyst and the writing style of a master teacher.'

'Rauch's is a rich and original work which represents a lifetime of reflection upon the fields of semiotics and linguistics, and their synergy. This book will conquer the public through its erudition, its strategic escalation and variety of topics, and its style.'

Edition details

• Publisher: University of Toronto Press
• Publication date: 1999
• Language: English
• ISBN 10: 080204705X
• ISBN 13: 9780802047052
• Binding: Hardcover
• Number of pages: 328