Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society) - Hardcover
Synopsis
Drawing on both business and cultural contexts, the author explores the development of an American phenomenon - professional advertising. She links advertising's rise and transformations to turn-of-the-century changes which affected American society, from the rise of professional specialization to the communications revolution made possible by new technologies. At the heart of the story, Laird finds a fundamental shift from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people what they needed to buy). She also describes how and why the creators of advertisements laid claim to the notion of progress and used it to legitimate their powerful influence in American business and culture.
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About the Author
Pamela Walker Laird teaches history at the University of Colorado at Denver.
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
Published by
The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
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The Johns Hopkins University Pre, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
Published by
The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Condition: good. This book is in Good condition. There may be some notes and highligting but otherwise the book is in overall good condition. Seller Inventory # BCV.0801858410.G
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Advertising Progress: American Business and the Rise of Consumer Marketing.; (Studies in Industry and Society.)
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The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
Published by
The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
Used
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Advertising Progress: American Business and the Rise of Consumer Marketing
Published by
The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Hardcover. Condition: Fine. First edition. ISBN 0801858410. Hardback. First Printing. Very Good to Near Fine condition book in a Very Good to Near Fine condition dustjacket, with slight shelfwear to cover and jacket corners. Tight, bright, attractive copy with no markings to the book. Seller Inventory # 99096189
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
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The Johns Hopkins University Press, Baltimore and London, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. First Printing. Full cloth hardcover binding is clean and tight. The book's interior and text are clean and unmarked. The dust jacket is attractive and whole with no discernible flaws. NOT ex-lib. A clean, tight copy in attractive jacket. Indexed. xiv, 479pp. Seller Inventory # 008548
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Advertising Progress: American Business and the Rise of Consumer Marketing; - 1st Edition/1st Printing
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ISBN 10: 0801858410
ISBN 13: 9780801858413
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Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. First Edition; First Printing. First edition/first printing in Fine condition in Near Fine dust jacket with minor edgewear; Advertising Progress: American Business and the Rise of Consumer Marketing is a book that discusses the history of American advertising and how it has progressed over the years. It examines how businesses have used marketing to reach consumers and discusses the effects that this has had on society as a whole. The book is written by Pamela Walker and was published in 1998.; 8vo; 479 pages. Seller Inventory # 35039
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Advertising Progress American Business And The Rise Of Consumer Marketing
Published by
Johns Hopkins University Press 1998, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
Used
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First Edition
Seller: Tacoma Book Center, Tacoma, WA, U.S.A.
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ISBN 0-8018-5841-0. Hardback. First Printing. Tight, bright, attractive copy with no markings to the book. Fine In Fine Dustjacket. As New Copy. Copy one. Seller Inventory # 96885
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
Published by
The Johns Hopkins University Press, 1998
ISBN 10: 0801858410
ISBN 13: 9780801858413
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Hardcover
Seller: Sequitur Books, Boonsboro, MD, U.S.A.
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Hardcover. Condition: New. Brand new. Clean, unmarked pages. Fine binding and cover. Hardcover. xiv, 479 pages : illustrations ; 25 cm. Seller Inventory # 2007220165