Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society) - Hardcover

Laird

 
9780801858413: Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
Hardcover
ISBN 10: 0801858410 ISBN 13: 9780801858413
Publisher: John Hopkins University Press, 1998

Synopsis

Drawing on both business and cultural contexts, the author explores the development of an American phenomenon - professional advertising. She links advertising's rise and transformations to turn-of-the-century changes which affected American society, from the rise of professional specialization to the communications revolution made possible by new technologies. At the heart of the story, Laird finds a fundamental shift from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people what they needed to buy). She also describes how and why the creators of advertisements laid claim to the notion of progress and used it to legitimate their powerful influence in American business and culture.

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About the Author

Pamela Walker Laird teaches history at the University of Colorado at Denver.

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Publisher
John Hopkins University Press
Publication date
1998
Language
English
ISBN 10 
0801858410
ISBN 13 
9780801858413
Binding
Hardcover
Number of pages
506

Other Popular Editions of the Same Title

9780801866456: Advertising Progress: American Business and the Rise of Consumer Marketing: 14 (Studies in Industry and Society)

Featured Edition

ISBN 10:  0801866456 ISBN 13:  9780801866456
Publisher: Johns Hopkins University Press, 2001
Softcover