How to Put Your Book Together and Get a Job in Advertising - Hardcover

Paetro, Maxine

Hardcover

ISBN 10: 0801537487 ISBN 13: 9780801537486

Publisher: E P Dutton, 1980

Synopsis

The creative manager for a large advertising firm offers advice on producing a portfolio of advertising art or copy and obtaining a job on the basis of this work

About this title

Review

Want to put your book together? Max's 'how to' is still the bible. What makes a great ad hasn't changed a whit, but the industry has changed dramatically; and this new edition is the pitch-perfect guide for breaking into today's ad world. --Flinn Dallis, coach and consultant, and former SVP Director of Creative Operations, Leo Burnett Company, USA

Maxine's book was the only one I read back in the day that inspired me to become a copywriter. For if not for her book, if not for becoming a copywriter, I would have never started this magazine as well (CMYK). --Curtis Clarkson, Founder/Editor of CMYK Magazine"

Want to put your book together? Max's how to is still the bible. What makes a great ad hasn't changed a whit, but the industry has changed dramatically; and this new edition is the pitch-perfect guide for breaking into today's ad world. --Flinn Dallis, coach and consultant, and former SVP Director of Creative Operations, Leo Burnett Company, USA"

Maxine s book was my bible and helped me land my first job in advertising. I owe where I am in large part to her.--Jim Hord, Creative Director at R/GA"

Buy this book. The latest edition of Maxine Paetro's up-to-the-minute go-to source remains a classic, and still the only book that dares to tell the whole gory truth about how to get into advertising.--James Patterson, Former Chairman, JWT North America Worldwide Creative Business Director, and best-selling author

If you are trying to break into the ad business, read this book. It's like having a really smart guardian angel whisper all the right things to you. Things that will not only make your book better, but your interview better, your search better, you better.--Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide To Creating Great Advertising

Maxine's book was my bible and helped me land my first job in advertising. I owe where I am in large part to her.--Jim Hord, Creative Director at R/GA

I recommend the book to every young creative person (and some old ones) who I talk to. I tell them read the book, get a copy of the Communication Arts Annual, and if they still think it's something they want to do, I'll help them in any way I can. I have probably sold a couple of hundred copies over the years and given away dozens.--Mike Malone, Creative Director at The Richards Group

Max has always had a way with words, and with this revision to her timeless 'how to' guide, she hasn't lost her touch. This book is a great example of news you can use. It is also an example of common sense that, unfortunately, is not always common practice. Write on, Max!--Michael Donahue, Executive Vice President, American Association of Advertising Agencies (AAAA)

About the Author

Maxine Paetro is a former advertising executive and the author of nine #1 bestsellers with James Patterson. She lives in New York City.

Edition details

• Publisher: E P Dutton
• Publication date: 1980
• Language: English
• ISBN 10: 0801537487
• ISBN 13: 9780801537486
• Binding: Hardcover