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Synopsis
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach―with its emphasis on observation, evidence, logic, and hypothesis testing―but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.
"synopsis" may belong to another edition of this title.
Synopsis
This volume provides undergraduate students with an introduction to mass communication. "Communication Theories" examines the historical origins of mass communication theory and discusses communication methods and models. This third edition contains recent examples from mass media and communication research. The text has been divided into seven parts, each prefaced by a short overview of the section content. It discusses scientific method and communication models giving students a good background in the basic communication theories and the chapters have been resequenced for easier use by the student. It is aimed at undergraduate students on courses covering communication theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses.
"About this title" may belong to another edition of this title.
- PublisherPearson Education Ltd.
- Publication date1992
- ISBN 10 0801304636
- ISBN 13 9780801304637
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages364
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Communication Theories : Origins, Methods, and Uses in the Mass Media
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Communication Theories : Origins, Methods, and Uses in the Mass Media
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ISBN 10: 0801304636
ISBN 13: 9780801304637
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Communication Theories : Origins, Methods, and Uses in the Mass Media
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Pearson Education, Limited, 1992
ISBN 10: 0801304636
ISBN 13: 9780801304637
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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Communication theories : origins, methods, and uses in the mass media. Ex-Library.
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ISBN 13: 9780801304637
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