Items related to Communication Campaign Management

Communication Campaign Management - Softcover

Simmons, Robert E.

 
9780801304040: Communication Campaign Management
Softcover
ISBN 10: 0801304040 ISBN 13: 9780801304040
Publisher: Guilford Publications, 1990
View all copies of this ISBN edition:
 
 
Takes a managerial systems approach to the planning of communications campaigns, which can be applied to public relations, advertising and political communication. The author takes a step-by-step approach to the evaluation of the impact and effect of campaigns.

"synopsis" may belong to another edition of this title.

  • PublisherGuilford Publications
  • Publication date1990
  • ISBN 10 0801304040
  • ISBN 13 9780801304040
  • BindingPaperback
  • Number of pages260

Top Search Results from the AbeBooks Marketplace

Stock Image

Simmons, Robert E.
Published by Addison-Wesley Longman Ltd (1990)
ISBN 10: 0801304040 ISBN 13: 9780801304040
New Softcover Quantity: 1
Seller:
Marissa's Books and Gifts
(Salt Lake City, UT, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Condition: New. This book is hardcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. Seller Inventory # 2RU7DC0007I3

More information about this seller | Contact seller

Buy New
£ 56.60
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds