Anatomy of a Business Plan: A Step-by-step Guide to Building a Business and Securing Your Company's Future - Softcover

Pinson, Linda

Softcover

ISBN 10: 0793191920 ISBN 13: 9780793191925

Publisher: Kaplan Business, 2004

Synopsis

With this road-tested, step-by-step process for writing a business plan, owners and managers will develop polished, professional, and result-oriented plans from beginning to end. And, results mean money to fund your venture - from banks, venture capitalists, angel investors, and corporate coffers. Winner of the Ben Franklin Award for "Best Business Book of the Year," Anatomy of a Business Plan will help your business make smart decisions and create viable change when needed.

About this title

Synopsis

Praise for previous editions: "It's still one of the best books on the basics of putting together a thoughtful, thorough and professional business plan." Inc. magazine. What does it take to succeed in starting and running a small business? All the experts advise writing a business plan to map the trajectory of a new or existing venture. Even though writing a plan may seem like an intimidating undertaking, with the right help, anyone can do it. For expert guidance to take advantage of powerful business-building opportunities, the latest edition of the bestselling "Anatomy of a Business Plan" offers step-by-step, proven advice. Updated with the latest changes affecting small businesses through 2005, the sixth edition also includes a new resource section to help businesses research financial and marketing information. Three complete sample business plans, along with the blank forms to create a plan, make this a hands-on, user-friendly guide.

Designed for beginning and growth-oriented entrepreneurs, or for those ready to move their dream businesses into action, it includes complete templates to: develop an executive summary that grabs attention; envision the organizational plan to lay the groundwork for success; create the marketing plan that powers growth; build for the future with airtight financial documentation. While "Anatomy of a Business Plan" is ideal for entrepreneurs at all levels, it is also used in classrooms, workshops, and training. Many corporations use it to help their divisions, departments, and subsidiaries develop plans for new business expansion and growth. Once written, a plan is only effective when put to use! Guidelines for packaging and updating the plan complete the picture, so that any business leader can create a living, accessible plan to support long-term success.

Edition details

• Publisher: Kaplan Business
• Publication date: 2004
• Language: English
• ISBN 10: 0793191920
• ISBN 13: 9780793191925
• Binding: Paperback
• Edition number: 6
• Number of pages: 288