Everyone is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business - Hardcover

Shuman, Jeffrey C.; Twombly, Janice M.

Hardcover

ISBN 10: 079315412X ISBN 13: 9780793154128

Publisher: Dearborn Trade,U.S., 2002

Synopsis

In today's networked economy, businesses realise they can't go it alone. The most successful companies understand that everyone they do business with is a customer - their vendors, employees, everyone who brings value to its company - and that allocating appropriate resources to those relationships will improve overall performance. Building on the revolutionary concepts from their last book, Collaborative Communities, Jeffrey Shuman and Janice Twombly outline methods every company can use to develop and measure "win-win" collaborative relationships versus "win-lose" transaction based relationships. Readers will learn to: * Redefine every business relationship as a "customer" relationship. * Value, measure, and manage every business relationship. * Create new value and improve company performance. Collaboration is the key to success in today's networked economy, where everyone is a customer. Successful collaboration, say the authors, comes through purposeful collaboration, which creates value, improves performance, and enables a company to profitably satisfy its customers' needs.

Edition details

• Publisher: Dearborn Trade,U.S.
• Publication date: 2002
• Language: English
• ISBN 10: 079315412X
• ISBN 13: 9780793154128
• Binding: Hardcover
• Number of pages: 210