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Everyone is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business - Hardcover

 
9780793154128: Everyone is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business

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In today's networked economy, businesses realise they can't go it alone. The most successful companies understand that everyone they do business with is a customer - their vendors, employees, everyone who brings value to its company - and that allocating appropriate resources to those relationships will improve overall performance. Building on the revolutionary concepts from their last book, Collaborative Communities, Jeffrey Shuman and Janice Twombly outline methods every company can use to develop and measure "win-win" collaborative relationships versus "win-lose" transaction based relationships. Readers will learn to: * Redefine every business relationship as a "customer" relationship. * Value, measure, and manage every business relationship. * Create new value and improve company performance. Collaboration is the key to success in today's networked economy, where everyone is a customer. Successful collaboration, say the authors, comes through purposeful collaboration, which creates value, improves performance, and enables a company to profitably satisfy its customers' needs.

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Shuman, Jeffrey C., Twombly, Janice, Rottenberg, David
Published by Kaplan Publishing, 2002
ISBN 10: 079315412X ISBN 13: 9780793154128
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Jeffrey Shuman; Janice Twombly; David Rottenberg
Published by Dearborn Trade Pub, 2002
ISBN 10: 079315412X ISBN 13: 9780793154128
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Shuman, Jeffrey; Twombly, Janice; Rottenberg, David
Published by Dearborn Trade Pub, 2002
ISBN 10: 079315412X ISBN 13: 9780793154128
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Shuman, Jeffrey / Twombly, Janice
Published by Dearborn Trade Publishing, 2002
ISBN 10: 079315412X ISBN 13: 9780793154128
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Shuman, Jeffrey,Twombly, Janice,Rottenberg, David
Published by Dearborn Trade Pub, 2002
ISBN 10: 079315412X ISBN 13: 9780793154128
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_416820431

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Shuman, Jeffrey; Twombly, Janice; Rottenberg, David
Published by Dearborn Trade Pub, 2002
ISBN 10: 079315412X ISBN 13: 9780793154128
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