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Synopsis
Many clients in the over-55 population have not bought or sold a home since Eisenhower was president. To work effectively with this growing market, the real estate professional must understand the concerns unique to older clients. Targeting The Over-55 Client: Your Guide to Today's Fastest Growing Market enables real estate agents to build their over-55 client base.
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Synopsis
The aging population was once a niche market. This is no longer true. This book should help estate professionals make money by targeting the fastest growing population today - people aged 55 years and older. Real estate professionals must understand how to target and sell to this older market, to make the most of a growing business opportunity. This hands-on practical book addresses the revenues involved with the over-55 marketplace involved in real estate. Some of the issues addressed are: adapting sales and listing techniques to appeal to the older client; financing options for the over-55 population; and farming techniques to identify the older market. All chapters contain easily understood graphics, including statistics on the older market, examples of advertising and suggested document modifications.
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Targeting the over 55 Client: Your Guide to Today's Fastest Growing Market
Published by
Real Estate Education Co, 1995
ISBN 10: 0793113180
ISBN 13: 9780793113187
Used
Softcover
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0793113180.VG