Perspectives on Strategy: Contributions of Michael E. Porter - Softcover

Softcover

ISBN 10: 0792398963 ISBN 13: 9780792398967

Publisher: Springer, 1997

Synopsis

The purpose of this book is to focus on the contribution of one of the most prominent scholars in the strategy field, Michael Porter, from both a practitioner, that is Chief Executive Officer (CEO), perspective, and from a research perspective. Using such a dual perspective may improve the relevance of strategy research for the business community.
Four leading chief executives, two from European multinationals (Royal Dutch/Shell Group and Unilever N.V.) and two from important Dutch public organizations (the Port of Rotterdam and the Ministry of Economic Affairs), were invited to reflect on Porter's contributions to four levels of analysis: (1) business level strategy, (2) corporate level strategy, (3) regional competitiveness and finally (4) national competitiveness.
Against this background, the book is structured as follows: Chapters 2 to 8 deal with the four mentioned levels of analysis from a dual perspective - theoretical and managerial. The two final chapters aim to find out how Porter's theories are related to each other and whether and how the different levels of analysis can be connected.

About this title

Product Description

Perspectives on Strategy Focuses on the contribution of a prominent scholar in the strategy field, Michael Porter, from both a practitioner, that is Chief Executive Officer (CEO), perspective, and from a research perspective.

Edition details

• Publisher: Springer
• Publication date: 1997
• Language: English
• ISBN 10: 0792398963
• ISBN 13: 9780792398967
• Binding: Paperback
• Number of pages: 112
• Editor: Van Den Bosch F.A.J., De Man A.P.