Presents a system for successful product development that has been used by leading companies like Xerox, Saturn, and Eastman Kodak to shorten time to market, improve quality, enhance customer satisfaction, and reduce costs. Shows how to create product variety, improve corporate flexibility, reduce r
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Presents a system for successful product development that has been used by leading companies like Xerox, Saturn, and Eastman Kodak to shorten time to market, improve quality, enhance customer satisfaction, and reduce costs. Shows how to create product variety, improve corporate flexibility, reduce rework, and build team consensus. Annotation copyri
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