Strategic Thinking (Essential Managers Handbooks) - Softcover

Bruce, Andy; Langdon, Ken

Softcover

ISBN 10: 0789459728 ISBN 13: 9780789459725

Publisher: Dk Pub, 2000

Synopsis

The four new guides in this best-selling series are ideal for managers at every level. These compact references -- the most accessible single-subject business guides on the market -- demonstrate techniques and skills useful in any work environment.

About this title

About the Author

KEN LANGDON has worked for many major computer companies world-wide, including Hewlett Packard and DEC, and is presently the non-executive chairman for SofTools, a supplier of electronic Integrated Support Systems, and Glenhurst Ltd, an air conditioning supplier and contractor. Ken is a prolific writer whose books include "Key Accounts are Different" and a contribution to the "The FT Handbook of Management," as well as several books in Capstone's Smart and Express Exec and 100 Greatest Ideas series.

From the Back Cover

Practical techniques show you how to set out your objectives, identify market trends, make a risk assessment, and develop a flexible business plan

Clear text and illustrations cover every aspect of strategic management

Simple checklists enable you to be fully prepared when defining, developing, and implementing a strategy

Accessible diagrams and flow charts explore different options for action and provide useful examples

Edition details

• Publisher: Dk Pub
• Publication date: 2000
• Language: English
• ISBN 10: 0789459728
• ISBN 13: 9780789459725
• Binding: Paperback