This handy book from the Essential Managers series is packed with relevant tips for today's competitive business world. Includes hundreds of photos, charts & diagrams.
"synopsis" may belong to another edition of this title.
Ken Langdon has a background in sales and marketing in the technology industry. As an independent consultant he has trained salespeople and sales managers in the USA, Europe and Australia and has advised managers on the coaching and appraisal of their staff. He has also provided strategic guidance for companies including Hewlett Packard. Ken is author of a number of books for DK and co-author of several Essential Managers titles, including Putting Customers First. He is also one of the authors of DK’s Successful Manager’s Handbook.
Andy Bruce, co-founder of SofTools Ltd. and Ken Langdon, former sales and marketing executive, have co-written 3 books in the Essential Managers series: 'Project Management', 'Strategic Thinking' and 'Do It Now!' Ken has also co-written Essential Managers 'Appraising Staff'.
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