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Guide To Software Export: A Handbook For International Software Sales: A Handbook for International Software Sales - Hardcover
Synopsis
An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the best distribution structure for export; and much, much more!
Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software Export advises you on pitfalls to avoid, important legal and financial considerations associated with software export, and essential market and distribution information. In an effort to cover all the bases, this comprehensive text also discusses:
- negotiating partnerships
- electronic marketing
- evaluating the competition
- cultural assumptions and biases
- adapting software for use in Asian markets
- information sources on the Internet
- distribution channel strategies
If you’re not satisfied with your company’s international sales performance or you want to get into the global market, Guide to Software Export can help you guide your company through the transition. With the book’s easy-to-follow advice and checkpoints, you are sure to bring new levels of success to your company, so act now and get out in the forefront of software exporting.
"synopsis" may belong to another edition of this title.
Synopsis
Provides a step-by-step approach to initiating or expanding international software sales, covering how to critically examine a product for exportability, how to find distributors and resellers abroad, and how to identity the best distribution structure for export. Discusses areas such as taxes and pricing, political and economic factors in selectin
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1998
- ISBN 10 0789001438
- ISBN 13 9780789001436
- BindingHardcover
- Edition number1
- Number of pages240
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Guide To Software Export: A Handbook For International Software Sales
Published by
Taylor & Francis Inc, United States, New York, 1998
ISBN 10: 0789001438
ISBN 13: 9780789001436
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the best distribution structure for export; and much, much more!Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software Export advises you on pitfalls to avoid, important legal and financial considerations associated with software export, and essential market and distribution information. In an effort to cover all the bases, this comprehensive text also discusses: negotiating partnerships electronic marketing evaluating the competition cultural assumptions and biases adapting software for use in Asian markets information sources on the Internet distribution channel strategiesIf you're not satisfied with your company's international sales performance or you want to get into the global market, Guide to Software Export can help you guide your company through the transition. With the book's easy-to-follow advice and checkpoints, you are sure to bring new levels of success to your company, so act now and get out in the forefront of software exporting. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002268559
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