Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage - Hardcover

Whiteley, Richard C.; Hessan, Diane

Hardcover

ISBN 10: 078819822X ISBN 13: 9780788198229

Publisher: Diane Pub Co, 1996

Synopsis

Drawing on dozens of case studies of every kind of organization from chain stores to global telecommunications giants, the authors define five strategies for growth and show that stellar achievement is within the reach of any company.

About this title

About the Author

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.

Edition details

• Publisher: Diane Pub Co
• Publication date: 1996
• Language: English
• ISBN 10: 078819822X
• ISBN 13: 9780788198229
• Binding: Hardcover