Making Enrollment Management Work Iss 71 Irections for Student Services-SS) (New Directions for Student Services) - Softcover

SS

Softcover

ISBN 10: 0787999768 ISBN 13: 9780787999766

Publisher: Jossey-Bass Inc.,U.S., 1995

Synopsis

The term enrollment management has been around for almost twenty-five years. It arose from the recognition that enrollment declines that began in the mid 1970s would not be arrested by better or more recruitment. Rather, college and universities would need to integrate a number of activities and programs and, in the process, probably redefine their purposes. It became clear that an admission office, even one that acts in concert with the financial aid office, should not be solely responsible for maintaining adequate enrollment. Succinctly stated, enrollment management is finding, enrolling, and retaining enough of the kinds of students an institution wants. Although offices of outreach, admission, and financial aid may be outside their immediate jurisdictions, student affairs professionals have much to do with managing enrollments. This volume examines several of the most important areas of enrollment management for the benefit of student service administrators. This is the 71st issue of the quarterly journal "New Directions for Student Services."

About this title

About the Author

REBECCA R. DIXON is associate provost of university enrollment at Northwestern University.

From the Back Cover

The term "enrollment management" has been around for almost twenty-five years. It arose from the recognition that enrollment declines that began in the mid 1970s would not be arrested by better or more recruitment. Rather, college and universities would need to integrate a number of activities and programs and, in the process, probably redefine their purposes. It became clear that an admission office, even one that acts in concert with the financial aid office, should not be solely responsible for maintaining adequate enrollment. Succinctly stated, enrollment management is finding, enrolling, and retaining enough of the kinds of students an institution wants. Although offices of outreach, admission, and financial aid may be outside their immediate jurisdictions, student affairs professionals have much to do with managing enrollments. This volume examines several of the most important areas of enrollment management for the benefit of student service administrators. This is the 71st issue of the quarterly journal New Directions for Student Services. For more information on the series, please see the Journals and Periodicals page.

Edition details

• Publisher: Jossey-Bass Inc.,U.S.
• Publication date: 1995
• Language: English
• ISBN 10: 0787999768
• ISBN 13: 9780787999766
• Binding: Paperback
• Number of pages: 110
• Editor: Dixon Rebecca R.